Eric Mulford

name Eric Mulford is a sales trainer for an Insurance Company in the southeast. Eric has been training sales professionals for several years helping them to develop sales presentations that are short simple and make sense in the marketplace.

Eric also specializes in helping Christian businesses and sales professionals achieve the purpose for which God has made them. Developing a Biblical attitude toward success, recognizing the laws at work in success, and committing to the activities necessary to achieve success.


Eric can be found at www.market-my-town-usa.com/Sales.html and his blog at Ericmulford.com/blog. Where a number of resources can be found you grow your business using the tools for success.

Business

Value Added vs. Buyer Satisfication

03rd August 2010
From a consumer stand point the term "value added" means nothing. It does not give great value to the product itself. The baseline value of the product will have to stand on its own. This definition of what adds value is really a consumer driven thing.... Read >
Sales and Marketing

Sales Process - Cold Opening

03rd August 2010
I hate cold calling! Most people do. Learning to cold call is the first step in becoming a sales professional. This step is usually what puts people out of the selling profession faster than anything. Let's see if we can find some benefits from cold calli... Read >
Sales and Marketing

3 Keys to Identifying What Motivates Business Owners to Buy

03rd August 2010
We live in a time when understanding what makes people tick is essential. Human understand is the one key factor that can determine success in a sales profession. We have moved beyond the closing skills and manipulation techniques of the past. Our times d... Read >
Sales and Marketing

The One Big Thing Stands In The Way

10th June 2010
There it is again - that One Big Thing that keeps the other person from doing whatever it is that you are trying to persuade them to do. It is there. You know that it stands in the way of your desired result. If you only knew how to deal with it... ... Read >